Bird Box

Netflix | Thinking Beyond the Billboard

Some campaigns call for more than a standard billboard. For Bird Box, I partnered with a Midnight Oil Creative Director to help develop a custom 3D outdoor installation that transformed a traditional advertising space into an unforgettable visual experience.

Working through multiple rounds of concept development and creative exploration, we designed a handcrafted execution inspired by the film's suspense, mystery, and iconic imagery. My contributions included concept renderings, visual mockups, and the pitch materials used to bring the idea to life for the client.

The result was a larger-than-life installation towering above Sunset Boulevard—a bold campaign execution that blurred the line between advertising, storytelling, and public art.