Lost In Space

Global Creative Adaptation & Out-of-Home Campaign Production

As part of the Netflix team at Midnight Oil, I helped transform the Lost In Space campaign into a global visual experience through large-scale out-of-home advertising and creative adaptation. Working from the core key art, I collaborated to develop production-ready designs for a diverse range of placements, including 3D billboards on Sunset Boulevard, digital spectaculars in Times Square, transit shelters, train wraps, and international outdoor campaigns across multiple markets.

Each execution required thoughtful adaptation to maintain the creative's integrity while accommodating unique formats, languages, cultural considerations, and regional regulations. By preserving a consistent campaign identity across every touchpoint, the work helped extend the show's reach beyond the screen, connecting longtime fans of the original series with a new generation of viewers worldwide.