At Eclipse Advertising, my prized project was creating artwork for the Disney+ platform. As the Design Lead, I had to create efficient and effective processes and procedures that allowed our team of creative designers, production artists, and finishers to work efficiently while maintaining the superior standard Disney is accustomed to. I trained each person on my team on how to implement the processes and procedures into their day-to-day workflow. The challenges didn’t only come with processes, procedures, and digital creative concepting, it also came with the technology that drives the platform. This is where my expertise and experience in digital design and UI/UX design was needed. My expertise in programmatic creative was put to use by facilitating and automating the routine and repetitive parts of the design process. Visual prototyping and interaction design were the keys to successfully creating a visual dynamic user experience with each and every click.